Performance Marketing manager

Bengaluru, Karnataka
Work Type: Full Time

Performance Marketing Manager


Founded and headquartered in Bangalore, India, UrbanPiper is a leading SaaS platform in the restaurant industry. We work with eateries of all sizes - from your local takeaway to global restaurant chains across the world to grow their in-store and online business with intelligible software & our out of the box solutions. From automating workflows across online delivery platforms such as Uber Eats, Deliveroo, Just Eat and more — to building and deploying self-branded websites and apps, UrbanPiper is the preferred choice for over 20k+ restaurants across the globe.

We are backed by some of the world’s top VCs — Tiger Global and Sequoia Capital and we recently closed our Series B round of funding with Swiggy and Zomato, India’s two largest food aggregators also participating! 


About the role


Performance Marketing plays a vital role in a B2B SaaS Marketing Strategy. We are looking for a qualified Performance Marketing Manager to join our team. You will be responsible for creating and executing a paid marketing strategy to meet the overall business goals. Our ideal candidate is an experienced professional with proven success in the field. As a Performance Marketing Manager, you should be able to strategise, consider various approaches, be data-driven and deliver results at scale. Ultimately, you should be able to oversee all performance marketing initiatives to ensure a strong pipeline of leads and build brand awareness in multiple geographies 


What you’ll do 


  • Create performance marketing strategies aligned with short-term and long-term marketing and business targets 

  • Run campaigns on multiple platforms including Google, Facebook, LinkedIn, and more 

  • Run campaigns in multiple geographies including India, UAE, and the UK

  • Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC

  • Identify channels for affiliate marketing and deploy a strategy to drive results with the same

  • Coordinating with a variety of agencies to supervise digital marketing campaigns, provide creative feedback, and augment internal marketing activities

  • Developing and managing digital prospecting and remarketing campaigns

  • Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels

  • Identifying and testing new channels and tools to continue to meet or exceed established critical metrics

  • Create effective landing pages that move users down the funnel, drive conversion

  • Working closely with the relevant stakeholders to share funnel conversion improvement ideas, feedback & present results.

  • Coordinate with the rest of the marketing team to create and publish engaging content. (Website Content, Blogs, Case-studies, E-Books, Scripting for Podcasts and Branded Video Content, Sales Marketing Material, Marketing Collaterals, Emailers, Product Content etc)

  • Developing and implementing effective search engine optimization strategies

  • Stay up-to-date with developments and generate new ideas to draw the audience’s attention


We are looking for someone who has -

  • 5-8 years of relevant experience with 4+ years of B2B marketing experience 

  • Prior experience running performance marketing campaigns across platforms

  • Excellent analytical skills and the ability to leverage data, metrics, analytics and consumer behaviour trends to drive actionable insights & recommendations.

  • Proven experience handling digital marketing budgets, generating leads, driving revenue

  • Hands-on experience with Facebook ads manager, Google Ads, LinkedIn Ads, etc

  • 1-2 years’ experience managing a team

  • Basic technical knowledge of web publishing, creating effective landing pages

  • Hands-on experience using tools such as SEMRush, SEOptimer, Moz, and knowledge of SEO and web traffic metrics

  • You love having data to back up an argument. You’re a strong believer in knowing the numbers and what they mean. 

  • You are naturally curious. If something seems off, you want to figure out what is going on and fix it.

  • You can think globally, act locally, and thrive in a multicultural, startup environment.

  • You act like an owner and operate with a growth mindset 


Good to have:

  • Prior experience scaling a B2B SaaS product 

  • Prior experience working for or deploy campaigns for F&B brands

  • Prior agency working in, or with digital marketing agencies

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